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Raflein
Raflein

Dedicated Partner for Startups & VCs

Paving the Way to Your Next Client, Raise, or Exit

We provide the commercial infrastructure to get you in front of the people who can buy from you, back you, or buy you out. We measure our work by one thing, your enterprise value: faster growth and a higher valuation.

1Quick Call2Spot Opportunity3New Clients

Clients Are Backed By

  • Connect
  • Lightspeed
  • RAC
  • State Street
  • Dff
  • FundWA
  • MiddleGame Ventures
  • Backed
  • Harris Associates Oakmark Funds
  • 888vc
  • Windrose Capital
  • MiraclePlus
  • Raiz Invest
  • LVX LetsVenture
  • Mirvac
  • Goodwater Capital
  • Singtel Innov8
  • Purpose Ventures
  • BetterLabs
  • Airtree
  • Y Combinator
  • Pzena Investment Management
  • GTCR
  • ACV Capital
  • PlusEight
  • Venture Kick
  • Roar Global

What We Do

Commercial Momentum

We help startups and VCs originate the relationships behind their next client, raise, exit, or portfolio win, then build the systems that make those conversations repeatable, visible, and owned.

  • Commercial Origination

    We embed with your team to create more qualified client conversations, expand your referral surface area, and turn cold markets and warm networks into visible pipeline that converts into revenue.

  • Capital & Exit Pathways

    We help you build the proof, relationships, and momentum behind your next raise or exit, so you are not starting cold when the timing matters. The goal is more qualified investor and acquirer conversations, stronger positioning, and more optionality on terms, timing, and outcome.

  • Portfolio Support for VCs

    We help funds turn platform support into measurable commercial outcomes: more customers, stronger raises, better strategic relationships, and clearer growth across the portfolio. That creates more valuable companies and a stronger story for LPs.

Redefining Go-To-Market Through Web3

Who's Behind Raflein

Daniel Raflein, Founder of Raflein

Daniel Raflein

Founder

Our Thesis

Raflein came out of years inside the venture world, working with startups. We learned by shipping fast and failing fast, which is how you find out what actually works. Most businesses never get that luxury. We bring what we learned there to companies that don't have it, so they can adapt instead of getting left behind.

In a market obsessed with AI, we think what still separates good companies from great ones is trust and the relationships behind it.

Our vision reaches past our clients. We want to give back to rural communities where opportunity is thin, and over time build a portfolio of good businesses we've bought and made better.

Advisors & Partners

Transactions Advised
$14B+Transactions Advised
M&A Exits Executed
8-FigureM&A Exits Executed
Continents Covered
4Continents Covered
Capital Raising
Seed → CCapital Raising
  • Albert Weng, advisor to Raflein

    Albert Weng

    Advisor

  • Kilian Giczey, advisor to Raflein

    Kilian Giczey

    Advisor

Case Studies

Don't Take Our Word For It

B2B SaaS

BusinessOnBot

99 Capital Conversations. $80B+ in Fund AUM. 6 Weeks.

BusinessOnBot is a YC-backed AI commerce platform trusted by 1,000+ brands. Strong ARR. Proven product. Heading into a Series A. Their existing process was warm intros through their network and occasional outreach through their own contacts. Slow, capped by who they already knew, and invisible to the funds that actually mattered. Raflein changed that. In six weeks, 99 investors responded with genuine capital interest. Elevation Capital (backers of Swiggy, Meesho, and Paytm), ICONIQ Capital ($80B AUM), 3one4 Capital (India's top-ranked VC by Preqin), NFX (Gigi Levy-Weiss personally responded), FirstMark Capital (backers of Pinterest and Shopify), Shorooq Partners (the leading fund across MENA), and 90+ more across India, the US, the Middle East, Southeast Asia, and Europe. Capital conversations that would have taken years to build through their existing network. All of them, in six weeks, from engaging Raflein.

Hardware

Plant With Willow

Landed In Bunnings Australia

Willow makes smart plant sensors already shipped to 27 countries. They had a great product but couldn't crack retail distribution in Australia. We reverse-engineered competitor distribution, mapped which retailers stocked similar products, identified the buyers, and sent value-packed outreach built for retail buyers. Result: stocked in Bunnings, Australia's largest home and garden retailer, which opened doors with multiple other retailers nationwide and fueled global expansion to Europe.

Community Platform

Joy (Connected Women)

Pipeline Paused Due to Lead Overflow

Joy needed venue partners for their community of 5,000+ women over 50. Instead of traditional B2B databases, we scraped Google Maps and TripAdvisor and used a Trojan Horse approach, leading with group bookings, not partnership pitches. 547 emails sent, 124 positive responses, landing high-end venues.

“We actually had to pause the campaign, we couldn't respond to people fast enough. That's the problem this created for us. In the best possible way.”
JoyFounder, Joy (Connected Women)

B2C SaaS

Kite Site

Demo Calls Booked Daily

Kite Site was a proposal and upselling platform for UGC creators, helping them add extras like raw footage and additional hooks to brand deals seamlessly, increasing order values by 20%+. They had a great product but needed users. We built our own data infrastructure, sourced 2,000+ targeted UGC creator emails across Australia, Southeast Asia, North America, South America, and the UK, and ran conversational outreach that felt creator-to-creator. Result: demo calls booked every single day, pipeline completely full.

B2B SaaS

CreatorFlow

Acquired byRoar Global

CreatorFlow became Australia's #1 UGC platform, 400+ brands, 300+ creators, $380K+ in creator payouts, 1,500+ videos delivered. We drove growth through agency partnerships and strategic media visibility, resulting in acquisition by Roar Global to expand across APAC.

FinTech

Drip Invest

Acquired byRaiz Invest

Drip Invest let parents teach kids financial literacy through real stock investments. We flipped the targeting, instead of finding parents directly, we went after financially savvy professionals on LinkedIn. 5,000+ touchpoints, a waitlist of engaged parents, and media coverage in 7 News and Women's Agenda created the momentum that led to acquisition by Raiz Invest.

Scientific Services

UniversalLab

New Channel Built From Scratch, Now Reaching Labs Internationally

UniversalLab is Europe's most comprehensive material analytical and measuring service provider, working with clients like Bosch, CERN, Huawei, and Fraunhofer. They had a world-class testing platform and thousands of happy customers, but their outbound game was non-existent. Every client came through referrals or inbound. There was no system for proactively reaching new markets or new verticals across Europe. Raflein built the entire AI email infrastructure from the ground up. Domain strategy, subdomain architecture, DNS configuration, warmup sequencing, deliverability monitoring, the full stack. Then we built the lead sourcing pipeline, identifying and qualifying potential clients across European markets, R&D teams, battery recyclers, semiconductor companies, materials researchers, and more. The system now runs autonomously. Targeted outreach goes out to qualified prospects across multiple European markets. UniversalLab went from having zero outbound capability to having a machine that consistently opens conversations with exactly the kind of companies they want to work with.

Education

IDEA

From Scattered Data to a System That Runs Itself

Idea Academy had been running for years, but the back office hadn't kept up. The CRM was fragmented, enrolment data was scattered across systems, and years of backlog meant leads were slipping through cracks nobody even knew existed. Raflein went in and cleared the backlog first, cleaning and consolidating years of enrolment and lead data so the team could actually pick up the phone with confidence. Then we rebuilt the CRM processes from scratch, tightened up the enrolment pipeline, and built automations that handle the repetitive work the team was doing manually. But the real deliverable wasn't the cleanup or the automations. It was the playbook. We created clear internal processes so the team knows exactly how to manage the CRM day-to-day, what gets logged, what triggers what, and who owns each step. The kind of operational foundation that means the backlog never builds up again. A business that runs education for a living shouldn't be losing students to a broken enrolment process.

B2B SaaS

Suburb Stack

Pipeline Empty to Qualified Demos Booked Every Month

Suburb Stack is a digital marketing software platform built for trades and service-based businesses in Perth, Western Australia. Great product, strong local market fit. But the pipeline wasn't keeping up. The people who needed to see Suburb Stack weren't seeing it, and growth was capped by who they already knew. Raflein built the distribution system from scratch. Identified who the right prospects were, built the infrastructure to reach them at scale, and dialled in the messaging until it landed.

“We went from nothing working to now booking in qualified demos every month for our business. The entire process end to end was really smooth. 100% would recommend.”
Timothy Angel-TownleyCo-Founder, Suburb Stack
  • Living Oceans Aquariums
  • Innovation Design Entrepreneurship Academy
  • BusinessOnBot
  • BetterLabs
  • Kite Site
  • Nebo
  • Plant With Willow
  • Drip Invest
  • CreatorFlow
  • UniversalLab

30-Minute Call

Get Your GTM Opportunity Audit

A focused 30 minutes on your business. You leave with two things, and they're yours whether or not we end up working together.

  • Where Your Go-To-Market Is Constrained

    Everything getting stuck between you and the clients, investors or acquirers you need, ranked by what matters most.

  • The P&L Impact

    What removing them could unlock in revenue and margin, so you know which fix to make first.

Commercial terms only come up once we both know it's a fit.

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Got Questions?

Everything You Need to Know, All in One Place

Straight answers on what we do, how it works, and what you walk away with.

We're a go-to-market engineering company. We've built our own software and data for getting a business in front of clients, investors and acquirers. We bring that into your company along with a GTM engineer who runs it day to day. The number we care about is your enterprise value.

Neither, really. We're closer to a software company that comes with its own operator. The software and data already exist, an engineer runs them inside your business, and you judge us on revenue and valuation.

They run growth experiments on top of our software. The software gives them a head start because the data and the methods are already there. Their job is to work out what gets a response in your particular market, then put more effort into that.

Software and hardware startups with a product already in market and a clear next step, whether that is a client to win, a round to raise or an exit to prepare. VC funds bring us in to do the same across their portfolio.

One GTM engineer runs the work from inside your business and is the person you deal with. Your team keeps what only they know, like the product and the customers. We run everything else on our software, so you are not managing another vendor.

It's a 30-minute GTM Opportunity Audit. We go through what is getting stuck between you and the clients, investors or acquirers you need, and rank it by what matters most. You leave knowing where your go-to-market is constrained and what fixing it could mean for revenue and margin. Both are yours whether or not we work together.

By enterprise value. We agree the numbers before any work starts. Depending on the project that can be qualified conversations, pipeline, revenue, investor meetings, or your valuation when you're raising or selling.

We work out the outcome and the financial case with you. You get a target outcome, our view of what's realistic, and a timeline with milestones. If the numbers don't stack up, we'll say so.

Most engagements start somewhere between the mid four figures and five figures. Where you land depends on what we build and how much of it you need. We only talk commercial terms once we both know it's a fit, and you get the exact price alongside the financial case so you can weigh it against the upside.

Some of our stack is built with projects in the Robinhood, Bittensor and Solana ecosystems. It's a choice about our tools. Plenty of our clients have nothing to do with crypto.

Yes, on the commercial side. We help you build the proof and the relationships, and we make introductions. We aren't licensed financial or M&A advisers, so anything regulated goes to people who are.

Some campaigns start producing qualified conversations two to four weeks after going live. Raises, exits and big enterprise deals take longer because they depend on relationships.

Not much after the start. We need somewhere between 30 minutes and a few hours with you up front to understand the business and who you're trying to reach. After that we get on with it, and you choose how often we check in.